If you've been trying to understand what really drove the 2024 Lok Sabha election results, women voters are a big part of the answer. This one is for anyone — political junkies, first-time voters, or just curious citizens — who wants to cut through the noise and get to what actually happened on the ground.
Women turned out in record numbers, and they didn't just show up — they showed out. In this piece, we're breaking down three things: which key issues pushed women to the polling booths in 2024, how political parties specifically chased the women's vote with targeted promises and campaigns, and which regions of India saw the most dramatic shift because of female voter turnout.
“The story of Lok Sabha 2024 women voters isn't just a footnote — it's the whole chapter.”
The Rising Power of Women Voters in Lok Sabha 2024
Record-Breaking Female Voter Turnout Across Key States
Women made up 48.62% of India's total electorate in 2024 — up from 48.09% in 2019. Across roughly 98 crore registered voters, that seemingly small shift translated into millions of additional women at the booth. States with active welfare schemes like Ujjwala, PM Awas Yojana, and Matru Vandana Yojana saw women's turnout climb by an average of 7.8 lakh per state — totaling 1.5 crore cumulatively.
How Women Outvoted Men in Multiple Constituencies
By Phase 5, women's national turnout had crossed men's — 64.95% vs. 61.95%. Phase 6 sharpened the story further:
- 34 of 58 seats recorded higher female than male turnout
- West Bengal hit 83.33% women's turnout against 81.62% for men
- Every UP and Bihar constituency voting that day followed the same trend
Demographic Shifts That Fueled Higher Female Participation
Two forces pushed enrollment and turnout upward simultaneously:
| Factor |
Numbers |
| Net increase in women voters over 2019 |
93.6 lakh |
| Net increase in men voters |
84.7 lakh |
| New women electors enrolled |
1.41 crore |
| Gender ratio improvement (2019 → 2024) |
926 → 948 |
Direct benefit schemes reaching women's own ration cards — not their husbands' — drove this shift more than any campaign slogan did.
Key Issues That Drove Women to the Polls
Economic Concerns Including Inflation and Household Costs
Rising food prices, cooking gas costs, and everyday expenses hit women hardest since they manage most household budgets. Many voters directly linked their ballot choices to which party promised real relief on kitchen expenses.
Safety and Security as a Top Priority for Female Voters
Stories of violence against women remained fresh in public memory. Female voters, especially in urban areas, prioritized candidates and parties with credible track records on women's safety legislation and police accountability.
Women-Focused Welfare Schemes That Influenced Voting Decisions
Several state and central schemes directly shaped voting behavior:
| Scheme |
Impact |
| PM Ujjwala Yojana |
Free LPG connections built sustained grassroots loyalty |
| Ladki Bahin Yojana (Maharashtra) |
Direct monthly cash transfers mobilized first-time women voters |
| PM Awas Yojana |
Home ownership in women's names created strong brand loyalty |
These tangible benefits gave parties a clear edge among rural women voters.
Access to Education and Healthcare Shaping Voter Priorities
Women in semi-urban and rural areas voted based on proximity to functioning government hospitals and schools. Mothers of school-going daughters particularly rewarded candidates who pushed for better infrastructure, mid-day meal programs, and girls' scholarship schemes over empty campaign promises.
How Political Parties Targeted Women Voters
Campaign Strategies Specifically Designed to Appeal to Women
Parties went all out crafting outreach that spoke directly to women's daily lives:
- Door-to-door mobilization led by female party workers in rural and semi-urban areas
- WhatsApp groups and regional-language content targeting homemakers and working women separately
- Community gatherings framed around kitchen costs, safety, and children's education
- BJP leaned heavily on “Modi Ki Guarantee” messaging tied to direct benefit transfers women already received
Female Candidates Fielded to Boost Women Voter Engagement
| Party |
Notable Female Candidates |
Key States |
| BJP |
Smriti Irani, Hema Malini |
UP, Rajasthan |
| Congress |
Deepa Dasmunshi, Supriya Shrinate |
WB, UP |
| TMC |
Multiple women nominees |
West Bengal |
Fielding women candidates wasn't symbolic — it signaled to voters that their concerns would have direct representation.
Promises and Manifestos That Addressed Women-Centric Needs
Key pledges that resonated with women voters:
- BJP: ₹2 lakh Lakhpati Didi target, free gas cylinders, women-led self-help group expansion
- Congress: Mahalakshmi scheme promising ₹1 lakh annual cash transfer, free cooking gas
- Regional Parties: Subsidized rations, free bus travel, and farm loan waivers for women farmers
Regions Where Women Voters Made the Biggest Impact
States with the Highest Surge in Female Voter Turnout
| State |
Notable Trend |
| West Bengal |
Women outvoted men in several high-stake districts |
| Telangana |
Post-bifurcation identity and welfare drove record turnout |
| Rajasthan |
Rural women crossed 70% turnout in key contest seats |
| Odisha |
Simultaneous state polls amplified female booth presence |
Swing Constituencies Decided by the Women Vote
In close contests, women made the difference. Constituencies like Barasat (West Bengal) and Tonk-Sawai Madhopur (Rajasthan) flipped partly because women voters broke decisively toward specific candidates promising welfare continuity.
Rural versus Urban Women Voter Behavior
- Rural women prioritized welfare schemes — gas cylinders, housing, direct cash transfers
- Urban women weighed safety, inflation, and employment opportunities more heavily
- Rural turnout often exceeded urban turnout in states like Bihar and Madhya Pradesh
How Local Issues Shaped Women's Voting Choices by Region
- South India: Water scarcity and MGNREGA wage revisions dominated conversations
- Northeast: Ethnic tensions and border security felt deeply personal
- Hindi Belt: LPG prices and Ujjwala scheme satisfaction drove party loyalty
- Bengal: Neighborhood-level safety concerns and local welfare schemes influenced choices sharply
Women Candidates Who Benefited From the Female Vote
Notable Women Winners Who Rode the Wave of Female Support
- Hema Malini (Mathura): Secured a stronger margin, with rural women voters turning out in record numbers
- Supriya Sule (Baramati): Benefited from women rallying around her in a closely watched family political battle
- Kangana Ranaut (Mandi): Drew significant first-time women voters energized by her public profile
How Solidarity Voting Among Women Shifted Seat Outcomes
In constituencies where women voter turnout exceeded male turnout, female candidates consistently outperformed pre-election projections. Women voters showed a pattern of cross-party support for women candidates, especially in seats where welfare schemes directly impacted households.
| Factor |
Impact on Outcome |
| High female turnout |
Narrowed winning margins for male incumbents |
| Welfare scheme beneficiaries |
Voted in bloc for candidate-friendly parties |
| First-time women voters |
Favored women candidates at higher rates |
Increase in Women Representation in the New Lok Sabha
The 2024 elections returned 74 women MPs, a modest but meaningful increase from the 78 elected in 2019 after accounting for seat redistribution. While the numbers still fall short of proportional representation, the quality of mandates these winners carried — built on genuine grassroots female support — marks a real shift in how women's political power is taking shape in India.
What the Women Vote Means for the Future of Indian Politics
Parties Rethinking Long-Term Strategies to Retain Women Voters
No serious political party can ignore women voters anymore. Parties are now building dedicated women's outreach cells, recruiting more female booth-level workers, and crafting messaging that speaks directly to kitchen-table concerns rather than abstract ideological promises.
Policy Changes Expected to Prioritize Women's Interests
Expect a stronger push toward:
- Expanded cash transfer schemes targeting women-headed households
- Better rural healthcare access, especially maternal care
- Women's self-help group funding at scale
- Stricter enforcement of laws around domestic violence and workplace safety
Governments that ignore these demands will pay an electoral price — and they know it.
The Growing Influence of Women as a Decisive Voting Bloc
| Election |
Women Voter Turnout |
Impact Level |
| 2014 |
~65% |
Moderate |
| 2019 |
~67% |
High |
| 2024 |
~69%+ |
Decisive |
Women now vote independently of family influence far more than a decade ago. That shift is permanent.
Lessons Learned for Upcoming State Elections and Beyond
State elections in Maharashtra, Bihar, and Delhi will be the real testing ground. Parties that deliver on promises win loyalty. Those that make hollow pledges will face an increasingly informed, unforgiving women's electorate that remembers.
Strategic Perspective
The Bottom Line: Winning Over Women Voters Is No Longer Optional
The 2024 Lok Sabha elections made one thing crystal clear — women voters are no longer a silent force in Indian democracy. From the issues that got them to the polling booths, like welfare schemes, safety, and economic concerns, to the targeted campaigns political parties ran to win their trust, women shaped the outcome of this election in ways that simply cannot be ignored. Certain regions saw women turn out in record numbers, and several women candidates rode that wave straight into Parliament.
This shift is bigger than just one election. It sends a strong message to every political party that winning over women voters is not optional anymore — it is the key to winning power. As we look ahead, parties that genuinely listen to women's concerns and put forward real solutions, not just promises, will have a serious edge. If you care about the direction Indian politics is heading, watching how women vote in the coming years is the best place to start.
Rajasthan rarely gives anyone a straightforward election.
There are old rivalries, local equations, caste loyalties that change from one region to another, and leaders whose personal influence sometimes matters more than the party symbol beside their name. Just when either BJP or Congress starts believing it has figured the state out, Rajasthan usually produces a result that complicates the picture.
That is exactly where the state stands today. The BJP returned to power comfortably in the 2023 Assembly election. A few months later, however, the 2024 Lok Sabha result told a very different story. The party that had swept all 25 parliamentary seats in Rajasthan in 2019 was reduced to 14.
“That fall was too large to be dismissed as a few difficult constituencies.”
The Opposition's Tactical Adaptation
Congress, despite being out of power in Jaipur, found a way back into the contest. More importantly, it did something it has often struggled to do in Rajasthan — accept that in some regions, defeating the BJP required working with strong local players rather than competing against them.
The results showed why:
| Constituency |
Winning Candidate & Party |
Key Context |
| Banswara-Dungarpur |
Rajkumar Roat (Bharat Adivasi Party) |
Decisive tribal consolidation behind independent regional identity |
| Nagaur |
Hanuman Beniwal (RLP / Alliance) |
Defeated BJP's high-profile candidate Jyoti Mirdha |
| Sikar |
Amraram (CPI(M) / Alliance) |
Defeated sitting two-time BJP MP Sumedhanand Saraswati |
These were not simply cases where opposition votes happened to fall in the right direction. They reflected a larger change in opposition strategy. Congress was willing to leave political space for regional forces where those forces had stronger local networks and stronger candidates.
Kota: A Win That Still Raises Questions
Kota is one seat worth watching closely. Om Birla retained the constituency in 2024, so at the most basic level BJP got the result it wanted. But the margin tells a more interesting story:
2019 Victory Margin
~2.79 Lakh
Sweeping win across all municipal and rural Assembly segments.
2024 Victory Margin
41,974 Votes
Directly challenged by former BJP veteran Prahlad Gunjal on Congress ticket.
Gunjal himself made the contest unusual. He had spent years in the BJP before crossing over to Congress after his relationship with the party deteriorated. A sitting Lok Sabha Speaker still winning is not a political crisis. But when a margin falls that sharply in one election cycle, both parties pay attention.
Kota is no longer a constituency that should automatically be placed in the “safe” column without looking deeper at the Assembly segments underneath it.
Barmer and the Ravindra Bhati Factor
Barmer was probably Rajasthan's most discussed Lok Sabha contest. Congress fielded Ummeda Ram Beniwal. BJP had Union minister Kailash Choudhary. But much of the campaign conversation revolved around neither of them. It revolved around Ravindra Singh Bhati.
Bhati had already demonstrated his independent appeal by winning the Shiv Assembly constituency after the BJP denied him a ticket. In the Lok Sabha election, he again showed that a candidate with a strong personal connection on the ground can build momentum without depending entirely on a traditional party organisation.
For BJP and Congress, Bhati represents a type of challenge Rajasthan may see more often: a locally popular leader who does not need either national party to remain politically relevant. That becomes particularly important in areas where voters are increasingly willing to separate their choice of candidate from their choice of party.
Jodhpur and the Resilience of the Mewar Belt
Jodhpur also became more competitive than many expected. Union minister Gajendra Singh Shekhawat faced Congress candidate Karan Singh Uchiyarda, who is considered close to Sachin Pilot. BJP eventually retained the seat, but the fact that Congress was able to turn it into a serious campaign battle indicates that even apparently comfortable urban constituencies cannot be taken entirely for granted.
That does not mean BJP's Rajasthan map has suddenly become weak — far from it.
Chittorgarh continues to be a strong BJP seat under C.P. Joshi. Bhilwara, Rajsamand, Pali, Udaipur and Jhalawar have also remained deeply difficult terrain for Congress. Across much of southern Rajasthan and the Mewar belt, BJP has repeatedly built very large margins that Congress has still not found a reliable formula to break.
Rajasthan Cannot Be Read Through One Caste Formula
One of the mistakes outsiders make with Rajasthan elections is trying to reduce the entire state to one caste equation. The reality is far more local:
- The political combination that works in Shekhawati is not necessarily what works in Hadoti
- Mewar behaves very differently from Marwar
- Tribal constituencies follow another political logic altogether
Broadly, BJP remains strong across many urban constituencies and several Rajput-influenced areas. Congress has traditionally performed better in parts of the Jat-dominated rural belt and among sections of the tribal electorate.
The rise of the Bharat Adivasi Party means tribal politics can no longer be understood simply as a Congress-versus-BJP contest. In parts of southern Rajasthan, BAP is building an independent political identity around tribal representation rather than functioning merely as another opposition vehicle.
And underneath all these calculations remains one basic reality: Rajasthan is still overwhelmingly rural. Agriculture, irrigation, water availability, electricity, crop prices, employment and access to government services continue to shape political conversations. Campaigns that look impressive on social media but fail to understand these local concerns will struggle outside major city limits.
Internal Equations & The 200-Seat Assembly Test
There is another political story developing quietly inside the BJP. Vasundhara Raje remains one of the most recognisable political figures in Rajasthan, yet when BJP returned to power in December 2023, the party chose Bhajan Lal Sharma as chief minister — a clear generational and organisational shift. When a party is winning comfortably, internal tensions remain manageable; they become far more important when margins start narrowing.
Congress has its own challenge: its 2024 Lok Sabha strategy benefited from cooperation with parties such as BAP, RLP and CPI(M). But Lok Sabha alliances are comparatively easier to negotiate because there are only 25 seats. Assembly politics involves 200 constituencies, many local aspirants, and far more leaders unwilling to surrender seats they believe they can personally win.
Strategic Perspective
The Bottom Line: An Increasingly Unpredictable Arena
The BJP remains the stronger organisation statewide. Congress has shown that it can still recover ground. Regional players are becoming harder to ignore. And in several constituencies, individual candidates are beginning to matter almost as much as party labels.
In Rajasthan, that is usually when elections become unpredictable.
Kota is one of those places where the electoral picture changes depending on how closely you look at it.
At the Lok Sabha level, the region has leaned strongly towards the BJP for more than a decade. Om Birla has represented Kota in Parliament since 2014 and, from a distance, that can make the constituency look politically straightforward.
It isn't. The Kota Lok Sabha constituency includes eight Assembly segments — Keshoraipatan, Bundi, Pipalda, Sangod, Kota North, Kota South, Ladpura and Ramganj Mandi — spread across Kota and Bundi districts. Once these segments are separated, especially Kota North and Kota South, two very different political stories begin to appear.
“Same city. Two completely distinct political realities.”
Kota South: The BJP's Urban Bastion
Kota South has remained one of the BJP's stronger urban seats for years. The party has lost the constituency only once since the early 1990s, in 1998. A strong organisational base, including the RSS network, has helped the BJP maintain continuity here even when the wider political mood in Rajasthan has shifted.
The constituency also has a sizeable Brahmin and Vaishya population, along with a significant minority vote. But reducing the seat entirely to caste would be misleading. Organisation, candidate familiarity and long-term booth-level presence have mattered just as much.
Assembly Continuity
Sandeep Sharma retained Kota South in the 2023 Assembly election by just under 12,000 votes. Five years earlier, his winning margin was around 7,500 votes. He first entered the Assembly from Kota South in the 2014 by-election, held after Om Birla moved to Parliament. Since then, the BJP has continued to hold the seat.
Kota North: The Shanti Dhariwal Bastion
Kota North has followed a very different political path. For years, the constituency has been closely associated with senior Congress leader Shanti Dhariwal.
Dhariwal has been part of Kota politics since well before the present Assembly boundaries took shape. In 2003, he contested the old Kota constituency against Om Birla and lost by a little over 10,000 votes. After delimitation, Kota North became his main political base. He won the seat in 2008, returned again in 2018 and managed to retain it in 2023.
The 2023 Assembly Climax
2,486 Vote Victory Margin
Dhariwal defeated BJP candidate Prahlad Gunjal by just 2,486 votes in a razor-thin contest that set off a political chain reaction.
The 2024 Lok Sabha Clash: Gunjal vs. Birla
Within months, the contest produced an unexpected political turn: Gunjal left the BJP, joined Congress and was fielded against Om Birla in the 2024 Lok Sabha election.
That made the parliamentary election unusually personal. Gunjal was not an outsider being brought into Kota to contest an election. He had spent years inside the BJP's local organisation and had his own political base, relationships and network of workers. He was now contesting against a leader from the same political ecosystem he had previously been part of.
| Election |
Winner |
Runner-Up |
Victory Margin |
| 2019 Lok Sabha |
Om Birla (BJP) |
Ramnarain Meena (INC) |
2,79,677 |
| 2024 Lok Sabha |
Om Birla (BJP) |
Prahlad Gunjal (INC) |
41,974 |
For the BJP, it was still a win. But the scale of the decline was difficult to ignore. Part of that change was linked to the broader political mood in Rajasthan in 2024. But Kota also had its own local explanation: Gunjal entered the contest with years of visibility and relationships within the BJP's traditional support structure.
A defection like this does not automatically transfer an entire organisation, but it disturbs local equations. Some workers stay with the party; some follow the leader; others simply become less enthusiastic. Even a small shift of this kind matters in a close election.
The Rural Counterbalance
At the same time, the Lok Sabha constituency extends far beyond Kota city. Segments such as Bundi, Keshoraipatan, Pipalda, Sangod, Ladpura and Ramganj Mandi have generally provided the BJP with a stronger electoral base. That wider geography helped Birla hold the seat even as the contest in the urban core became dramatically tighter.
This is what makes Kota useful as a constituency study: a Lok Sabha seat may look like a single electoral unit on a map, but politically it is made up of several smaller contests. Kota North can vote one way while Kota South votes another. The rural Assembly segments can then move the final Lok Sabha result in a completely different direction.
Strategic Perspective
The Bottom Line: Many Elections Happening At Once
Treating “Kota” as one uniform political market can be misleading. Congress has remained competitive in Kota North. The BJP continues to have a strong base in Kota South. And at the parliamentary level, the BJP still benefits from the broader composition of the constituency.
Understanding which election matters depends on whether you are studying a ward, an Assembly seat, or the Lok Sabha constituency as a whole.